A special Halloween edition for Lipton, this project explores the creation of a playful and immersive packaging system built around original characters. The concept was driven by the development of a cohesive visual language combining character design, shape language, and color theory to translate different flavors into expressive personalities. Simple geometric forms were used to construct bold, memorable characters, while carefully curated color palettes reinforced each variant through contrast, mood, and emotional resonance. The packaging becomes more than a container, acting as a narrative surface where illustration, typography, and structure work together to evoke a magical and slightly mischievous atmosphere, transforming a familiar product into a collectible and engaging experience.