A packaging design project focused on reimagining the visual identity of Bandida do Pomar through a more bold and symbolic approach, aligned with the brand’s irreverent positioning.

The process began with a strategic analysis of the brand and its market, identifying opportunities for emotional differentiation and stronger visual impact. From there, the project evolved into concept development, exploring visual storytelling and unconventional graphic directions.

Through iterative experimentation, the final can design translates a cohesive and expressive identity, balancing strategy and creativity to reinforce brand positioning and stand out within a competitive category.